← Back to Home

Privacy Policy

Last updated: 5 February 2026

1. Who We Are

Virevia ("we", "us", "our") provides AI-powered B2B lead generation services for the UK hospitality and recruitment sectors. We help hotels discover EV charging installation opportunities and connect with qualified partners.

Contact: hello@virevia.com

2. What Data We Collect

Business Contact Data

We collect business contact information from publicly available sources:

Engagement Data

3. How We Collect Data

SourceData Type
Google MapsBusiness listings
Company websitesContact information
Third-party verification servicesVerified email addresses

4. How We Use AI

Transparency Notice: We use artificial intelligence to:

All AI-generated communications are reviewed by humans before sending.

5. Legal Basis for Processing

We process business contact data under UK GDPR Article 6(1)(f) - Legitimate Interests.

Our legitimate interest is B2B marketing to businesses that may benefit from our services. We have conducted a Legitimate Interest Assessment to ensure your rights are protected.

For B2B corporate email addresses, the PECR corporate subscriber exemption applies.

6. Your Rights

Right to Object: You have the right to object to our processing of your data for direct marketing purposes at any time. We will stop processing your data for marketing immediately upon request.

Under UK GDPR, you also have the right to:

To exercise any right, email hello@virevia.com. We respond within 30 days.

6a. Automated Decision-Making

We do not make any decisions based solely on automated processing that produce legal or similarly significant effects on you. Our AI systems assist with content generation and lead identification, but all external communications are reviewed and approved by humans before sending.

7. Opting Out

You can opt out of our communications at any time by:

We honor all opt-out requests within 48 hours and maintain a suppression list indefinitely.

8. Data Retention

Data TypeRetention Period
Active business contactsUntil opt-out or deletion request
Opted-out contactsEmail retained on suppression list
Engagement data24 months

9. Data Sharing

We share data with trusted third-party service providers for:

All providers are bound by data processing agreements with appropriate safeguards (EU SCCs where applicable). We do not sell your data to third parties.

10. Security

We protect your data using:

11. Complaints

If you're unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ICO).

12. Changes to This Policy

We may update this policy periodically. Significant changes will be noted with an updated date at the top of this page.